CASE Strengthens Sales Leadership in Europe

CASE Construction Equipment has named Francesca Asteggiano as Head of Sales for Construction Brands Europe. With a background spanning more than 17 years in strategic and commercial leadership within the B2B sector, Francesca is set to bolster support for the dealer network and drive growth throughout European markets.

Her appointment aligns with efforts to enhance customer engagement and brand strength across Europe. Francesca commented on her new position, highlighting the importance of partnership with dealers in delivering value and expanding the company’s market footprint.

“I’m honoured to take on this new role and excited to work closely with our dealer network to strengthen our brand and deliver value to our customers. Together, we will continue building a strong and competitive presence across Europe.”

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