New Logotype and Visual Identity For Sandvik

Sandvik has released its new visual identity, which it states is, to promote the company’s commitment to lead the shift towards digitally driven and automated industries. The new identity has been developed to suit the current position of the company as a technology leader enabling improved productivity, efficiency and sustainability for its customers, said Sandvik.

Over the past few years, Sandvik has implemented a new strategy and expressed a common purpose to advance the world through engineering, this is in combination with changes such as its strategic acquisitions and the 2022 listing of business area Sandvik Materials Technology, the company says.

Stefan Widing, President and CEO of Sandvik said: “Sandvik has in many aspects become a new company in recent years. We have strengthened our world-leading positions through innovation and strategic acquisitions, and we want to continue to build our technology leadership and keep driving productivity and sustainability gains for our customers. Reflecting this, I am very pleased that we reveal a new, modern brand identity and logotype fit for our purpose and strategy,”.

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