HCME Enhances Sales Strategy with New Director

Hitachi Construction Machinery (Europe) NV (HCME) has appointed Dr. Hubertus Muenster as Director for sales, rental and distribution management. The company says this move is part of a broader realignment of its Sales & Marketing division aimed at improving customer proximity and increasing operational responsiveness. Dr. Muenster brings more than 20 years of industry experience, including senior roles in sales leadership, distribution strategy, and brand development within the construction and agricultural equipment sectors.

As part of the same organisational shift, HCME confirms that two core areas—Business Solutions & Customizations, and Marketing & Brand Communication—will now report directly to President & CEO Francesco Quaranta. René Koops and Laura Hendriks will take up leadership of these respective divisions, focusing on customer-specific solutions and strengthening the company's brand visibility. The updates form part of HCME’s stated goal of advancing innovation and building closer relationships with its dealer and customer network.

These internal changes are positioned by the company as supporting its ambition to adapt more quickly to regional market needs and increase its competitiveness across Europe.

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